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Sea Song IPA

Branding project for a Californian Microbrewery

Seas Song IPA is a fictional brewing company based in Encinitas, Southern California. The project is inspired by the growing microbrewery culture that is sweeping the length of the West Coast of America.


North of San Diego, Encinitas sits right in the middle of the growing independent brewing climate. The Brand represents a relaxed way of living, transporting you far away from the city and close enough to the beach to hear the chorus of whale songs. With colourful nautical imagery inspired by the alluring ocean call, Sea Song pairs together two of the West Coast's most celebrated offerings - beer and beach.


Enthusiasts travel from all over the world to discover the next unique taste the West Coast has to offer. Sea Song stands out in a growing market by offering an international spin on the traditional IPA by offering stouts, lagers and various strength ales not usually associated with the area. Sea Song Brewing Company buys into the Californian ideology of having the ocean at your door and the independent brewery on your doorstep. Their range of products means you can enjoy the full crafting experience on site at the Encinitas brewery or by just grabbing a beer from the fridge as you head for the beach.

© 2020 by Lewis Mardon

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